Focusing on engagement and easy tracking
Mobile App UI for Fitness Coaching
A dynamic fitness coaching company had a powerful methodology for personalized training but needed a digital platform to deliver it effectively. Their existing app felt dated and cluttered, leading to poor user engagement and high dropout rates. They required an intuitive, motivating, and visually cohesive Mobile App UI that would empower users to track their progress.
Client
Marcus Thorne
Industry
Health Tech & Fitness
Location
Austin, TX, USA
Timeline
10 Weeks
UI/UX
Redesign
Wireframing
Responsive Design
The challenge
What we do, how we help you grow, digital solutions for every business
The primary challenge was user motivation and clarity. The old app's interface was confusing, with critical features like workout tracking and coach messaging buried in complicated menus. The visual design was uninspiring and failed to provide the energy and encouragement users needed. Our goal was to design a UI that was not only effortless to navigate
Results
We redesigned the entire website with a user-first approach
- +55% increase in user engagement within 2 months.
- +35% more inquiries through streamlined contact forms.
- Bounce rate reduced by 40%, thanks to faster navigation and cleaner UI.
- Client feedback: buyers were “finding homes faster and enjoying the browsing experience.”