Designed a minimalist e-commerce website
E-commerce Store for Lifestyle Brand
A rising lifestyle brand with a passionate community and strong social media presence faced a critical hurdle: their sales were hampered by an outdated, clunky online store. The existing platform failed to capture their unique brand essence, offered a frustrating checkout experience, and was not optimized for mobile shoppers.
Client
Elena Rodriguez
Industry
Lifestyle & Apparel
Location
Los Angeles, USA
Timeline
12 Weeks
UI/UX
Redesign
Wireframing
Responsive Design
The challenge
What we do, how we help you grow, digital solutions for every business
The previous store was a generic template that felt disconnected from the brand's authentic identity. Key issues included a high cart abandonment rate due to a multi-step checkout, poor mobile user experience, and an inability to effectively showcase the brand's story and values. Our challenge was to build more than just a store.
Results
We redesigned the entire website with a user-first approach
- +55% increase in user engagement within 2 months.
- +35% more inquiries through streamlined contact forms.
- Bounce rate reduced by 40%, thanks to faster navigation and cleaner UI.
- Client feedback: buyers were “finding homes faster and enjoying the browsing experience.”